Sunday, July 22, 2007

Do I Dare Accept a Piece of the Pie?

In a few days, I will start running BlogHer ads on my site. Am I selling out? Absolutely not. I have already specified those companies whose ads I will refuse to run. These are companies whose practices I feel are at best unethical and at worst abusive.

Six months ago I started writing. After almost twenty years of floundering, despairing that I'd never find paid work about which I was passionate, I figured out that I should start with the thing I love and go from there. Such a simple notion, yet so difficult for me to understand.

I am consumed by writing. I would skip meals to write. I do not stop writing because the clock strikes five. I write instead of watching TV. I write because I want to write. I never tire of writing.

This is it, folks. This is what I will be doing for the rest of my life. And if someone wants to read what I write, should I feel ashamed? If someone asks to buy a collection of my essays, should I decline? Of course not.

Ads, if rather trivially, support a capitalist agenda. But if I manage to write a book someday, the acts of getting it published and getting it distributed in bookstores would be supporting the very same capitalist agenda, no?

I am proud of my writing. I cannot fathom why I would ever view getting paid for something at which I work so hard as somehow corrupting my artistic integrity.

*******************************

I am beginning to believe that there have only ever been two kinds of bloggers. [EDITED TO ADD: It was Mom-101 who first articulated this position.] There are those who started to blog because they wanted to find a like-minded and supportive community with which to interact. And there are those like me. I started blogging because I wanted to write. The community aspect, when first I discovered it, threw me for a loop. I adore it, I really do. I cannot believe how many kindred spirits I have found in the blogosphere. But for me, the community, though wonderful and unexpected and nurturing, is a fringe benefit. Emphasis on the benefit.

And emphasis on the fringe. Does that make you angry?

*******************************

I wonder whether I will lose some of my audience when BlogHer ads appear on my site. It may happen. But I think it would be a shame. And here's why. I am committed to continuing:

*To write daily (give or take);
*To write clearly;
*To write thoughtfully;
*To write beautifully, to the extent that I am capable of doing so.

Will you enjoy my writing (assuming you do) any less because there is a Gerber baby food ad on my sidebar?

********************************

For almost ten years now, I have not earned an income. I have been doing the unpaid but critical work of raising my children. My husband has been bringing home the bacon. And though he unconditionally supports my decision to stay at home with the boys, there are subtle dynamics that exist in our marriage, dynamics created, or at least encouraged, by the lopsidedness of our earning power. When I feel like buying some new clothes, do you think that I don't have questions borne of financial dependence running through my head, questions like, Will he think this is a frivolous purchase?

It's time for me to earn my own money. It is perhaps long past time. I expect that my children will benefit from seeing that I have worth beyond my value to them, that being their mother does not preclude me from embracing other roles.

I am walking, head held high, into a paradigm shift that will impact my sons and my husband, a paradigm shift that I am orchestrating. This, then, is what it is to turn forty. And I say, Bring it on.

53 comments:

Joy, of course said...

Oh my, dear Sarah. I feel as if you write this expecting there to be criticism. I am surprised, but maybe you know the blogging world better than I do. I think the fact that you are able to draw and income for doing this thing you love, this thing you are so obviously talented at, is a dream come true. It would certainly be for me.

Tere said...

Congratulations! When BlogHer comes calling, you know you made it big!

And no, I don't consider it "selling out". I have a couple of ads on my site and would do more if the interest was there from the advertisers. And like you, I would not accept ads from certain specific companies.

I think this was touched on a bit in one of the last couple of posts (mine or Joy's), but I think as long as a writer's content is not compromised by their ads, as long as the writer remains herself (as does her style/topics), then it's really no big deal.

moosh in indy. said...

I don't think of you as a sell out, as long is your motivation is to write you're doing just fine. I totally understand the need to write over the need for social support and having it as a fringe benefit.

flutter said...

I'll read you if you have to pay a cover to sneak past the door.

Sarah said...

Maybe I am missing something - why would anyone be upset by some ads on your blog? I can't think of any prominent blogs that don't have some sort of advertising, google adsense if nothing else. I must be missing some context here, but I can't imagine that anyone would have a problem. Would they really?

Magpie said...

I wish you luck - Ads, schmads. Keep writing. And if you get a few bucks for a new skirt - all the more power to you.

ByJane said...

Wahoo! Yeah! Mazel Tov--and congratulations!

The idea that professionalizing yourself, taking yourself seriously, is selling out has got to be--ah, just plain bullshit. And jealousy to boot.

You go, girl!

bubandpie said...

Mom-101 floated out the "two kinds of bloggers" theory awhile ago. The problematic part of that theory is the implication that those who care about the community are somehow not serious writers. Also, I think it's spurious to equate origin with identity: how/why someone began blogging does not determine her identity forever.

To come out from behind the third person, here, I started my blog within days of discovering the blogosphere, and there is no question but that my motive was to communicate with the smart, thoughtful women I had discovered. That's my blogging story, but I don't think that the motive determines the quality of the writing or the degree of attention paid to craftsmanship.

slouching mom said...

Joy, Sarah: Yes, some people do have a problem with ads on blogs. There have been some fascinating conversations lately about this topic, one at Mom-101's, which was prompted by a more heated discussion at MetroDad's.

So there's some context.

slouching mom said...

bubandpie: I totally agree. I do not think there is any relationship between quality of writing and motivation for blogging. If I implied otherwise, I'm sorry.

(Oh, and my apologies to Mom-101! I should have credited you for the two-types-of-bloggers argument; I didn't remember that you wrote that.)

And you're right, bubandpie, people's motivations change over time. I was meaning to refer only to one's original motivations for blogging.

crazymumma said...

Sarah, sorry to tell you but you ain't losing me...you have wooed me with many things, your writing, the love you have for your sons, the fact that our children are close in age as are we.

Your seduction has worked and if you can make money from your writing go for it!

thailandchani said...

Here's my perspective, for what it's worth.

I, of course, will not stop reading your blog.

*But* ... I have already established a level of trust with you.

*And* ... you have said they will be on the sidebar. If you'd chosen pop-ups or flashing, glittering, in-your-face ads, sadly, I would probably stop. And I would feel a sense of loss.

I read a few other blogs which also have ads on the sidebar and they don't particularly bother me.

I've been vocal on the topic and have said that I will not have ads on mine. And I won't. But that's just me.

I don't think there is an either/or, black/white, right/wrong model for this. That's binary thinking that I can't quite grasp. Good old western dualism. Nothing is ever that simple.

One of the things I've tried to make fairly clear in this discussion and on my blog is that while I have chosen another path than the typical American model, I don't judge those who support it.

Simply, if everyone can't choose... no one can choose ... and that would include me.

I hope you are able to make it work. Really. I will still be visiting your site daily, just the same as I have been for the past several weeks.


Peace,

~Chani

mcewen said...

Good for you! I think I'll be remaining a stay at home mum for a while, so my choices are a little limited.
Best wishes for the road ahead.
Cheers

thailandchani said...

Oh.. SM... I forgot to mention one thing.

Major nitpick with the comparison of books and blogs... simply based on the fact that we are free from ads in books (so far).

Additionally, I don't see books as promiting a capitalist agenda, unless the author specifically writes it for that purpose, even though the author might earn money by writing.

A book is a tool of learning in a very different way.

Of course, there are variables with this ~ as with anything else ~ and I'm perfectly aware that publishers *do* have a capitalist agenda. That doesn't automatically imply the author has the same.

Big subject, I know...


~ch

WhyMommy said...

Yeah! Yeah! Yeah!

I just like the way you write. It won't affect my visits at all. (But perhaps I'll come out of Bloglines more often, if it helps you with pagecount and earnings....)

painted maypole said...

I am all for ads in the sidebar - if it can make you a buck, go for it. I find ads hidden within a post frustrating... it looks like a post, and then you realize they are selling you something? That's when I stop reading. When your posts are all the same quality but a gerber ad shows up on the side? no problem there, in my opinion.

Jenn said...

Um, wait.

You can get paid for blogging?

Blog Antagonist said...

I'll tell you a little secret...there are very few bloggers who keep me coming back again, and again, and again...for any length of time. Those who do, (and yes, you are one of those few) will not shake me because of a few ads. Those that don't, will not make me stay by the absence of ads.

Sometimes I do find them intrusive and annoying, but for the most part, I can overlook them quite easily if I choose to.

And if you can get paid for writing, then go for it. I've not earned any income since 1993. I have to admit it would be nice to make something from my writing. I certainly wouldn't begrudge someone else the opportunity to do so.

So good for you. And pooh on everyone else.

Lori said...

This is another one of those times I feel completely ignorant about the Blog world.

I pay little attention to ads on people's blogs, and didn't really understand why they were there (though I guess I should have guessed- dumb me!) Ads on your sidebar will not change my interest in your blog whatsoever.

As far as whether it is selling out, that to me is one of those odd discussions that can only be had by those in the luxurious position of deciding what is defined as "selling out" and what isn't. Is it really so wrong to think that creativity and making money can go hand in hand? Is the only true artist the starving one?

Christine said...

personally I almost never read the ads on the sidebar, so it won't affect me at all.

you write wonderfully, and i admire you greatly. i cannot imagine an offense that would make me stop.

this intrigued me though: "here are subtle dynamics that exist in our marriage, dynamics created, or at least encouraged, by the lopsidedness of our earning power. When I feel like buying some new clothes, do you think that I don't have questions borne of financial dependence running through my head"

Maybe after 6 years i am still very naive, but i pretty much never feel this way. i know some people won't believe it, but it is true. it has been "our" money all the way since the beginning of the marriage no matter who brought home the cash.

perhaps this sense of equality between us will change, but i am hoping not.

do you feel a pressure to return to earning money from the outside--your family, husband, etc.? or is it an internal force (a new sense of independence and worth and the desire to publish) driving you towards an income? or is it simply financial?

or am i just being too damn nosy, in which case you can ignore me or tell me to take a hike! LOL

Oh, The Joys said...

I don't think I really notice who has ads and who doesn't.

I read the posts.

I have never clicked on an ad from a blog.

(Is that wrong?)

Christine said...

i wanted to add (because i know you love when i get all thinky and long winded!) that I don't think it is wrong in the least to want some money for the writing you do. hell, a little extra cash and a publication would be great, and i'd love some extra dollars my way, too. i am just curious as to those marriage dynamics you mentioned. and, again, just shoo me away if this is to personal or nosy.

slouching mom said...

OTJ: No, not wrong.

Christine: You're cracking me up tonight! No, it's not any pressure at all from my husband or family of origin. Financially? Well, it wouldn't hurt to have a little more money coming in. But it's probably mostly that a. both my boys are going to be in school full-time in September for the very first time; and b. being able to generate my own income is something that I would find validating -- I can't say exactly why -- maybe it's because I was in school forever and ever and then got married and had babies and never really made my own money. It's something I feel I have to do. And I'm not talking about a lot of money, or a full-time job. I still want to be at home when my kids walk in the door at 3:15pm.

zellmer said...

I started my blog for the same reason you started yours. Because writing is what my soul wants to do. And, like you, I had no idea there was such a community attached to it until I started reading the comments. I've been floored by the humility, as well as the talent that exists here.

Also like you, I was just accepted into the Blogher network and will begin showing ads on my blog soon. I was touched by your need to explain yourself because I hadn't even considered the issue until I went back and read some of the debates you referenced.

I will admit that I got very interested in blogging the minute I read "this blog supports my family" in someone's profile. I support my family by going to an office all day, which leaves me only a few hours a day and weekends to spend with my daughter. My dream is to be able to etch out a living while working from home. I never want to have to pay someone to pick my daughter up from school. I want to be there every afternoon to help her with her homework. If the revenue I generate from ads on my blog is a baby step toward quitting my job and making a living working out of the house, then what's to be ashamed of?

And you...You almost brought me to tears with pride for you and I don't even know you. You said I want to be a writer and you are one. Through and through. Be proud of that. And be proud of all that cash money you're going to take to the bank honey!

slouching mom said...

Chani: I didn't mean book as product as much as book as item-to-be-promoted.

And yes, what a sad day it'll be if and when there are ads in books.

Miscellaneous-Mum said...

I've just been accepted by blogher ads too. Mind, I've already got some ads up already, but it certainly feels like some sort of initiation ceremony I've gone through this time; yes, perhaps like I've 'made it' ('Made it' How? I wonder.....!)

I think bloggers are somewhat impervious to the ads in other blogger's sites. I think the ads are supposed to attract (sorrect me if I'm wrong) non-bloggers, who might be more inclined to read them? At least, that's how I feel about them. They don't bother me at all - I'm reading blogs for the writing, not the ads though!

Motherhood Uncensored said...

The piece of the pie is yours for the taking. I bet your readers won't care at all if you have ads, in fact, they'll be glad that you're making some money on something you spend so much time and energy doing (and loving).

And if they don't read you anymore, that's on them. Your decision to have ads is certainly not a sell out.

People get all upset that others are putting ads on their "diaries." But who said blogs are diaries? A lot of people writing are putting out columns worthy of the NYT.

I say, you deserve it.

canape said...

I thought you were advertising on your blog already. For a lemonade stand?

Seriously though, I say go for it. The ads won't get in the way of your writing.

I consider the community a fringe benefit also. One that I enjoy quite a bit, but that was completely unexpected when I started writing.

I'm on the waiting list for a new design for my blog. And when it's done, I'm thinking that it will be time for some ads on the sidebar as well.

Besides, I have so much crap on my sidebar right now, I don't think anyone will notice if I include some ads! I love me some blog bling.

One thing though, you should let us know what your first frivolous purchase is with your new spending money :)

Lori at Spinning Yellow said...

I think we should all get paid for doing what we love and, in your case, are so good at. I don't pay any attention to the ads on blogs and have kind of wondered who does. Do you get paid based on people clicking through? Should I be doing that to support bloggers I like? Yeah, I don't have a clue. However it works, you deserve to make money!
I completely understand the marriage dynamic comment. I wish it was not an issue for us, but it is. And, yes, as someone who will also be turning 40 in less than a year, this IS what 40 is all about.
You go girl!

slouching mom said...

Lori at S.Y.: That's a good question, and the answer is that it depends on the ad. Bloggers are paid for some ads when people click on them, and for others just when people come to their site (leaving "page impressions").

I wouldn't advise you to click on an ad unless you're interested in it.

But there are people who've commented here who are WAY more knowledgeable about these things than I am, so maybe they can chime in if I am wrong.

ElisaC said...

Hi everyone: I just thought I pop in and let you know that BlogHer Ads has re-opened for self-submission, and that while we do have editorial guidelines that define our quality requirements, we *don't* have size requirements. We accept bloggers big and small into our network. You can get all the info at http://blogherads.com. Given a couple of the comments above I just wanted to make sure folks realized you don't have to wait for us to come to you, and you don't have to be a big blogger to be a part of our network :)

slouching mom said...

Tere: I think Elisa just told you to apply.:)

You should, you know. If you want to, that is.

And yes, of course -- I don't know how I missed that part of your comment -- I applied. They didn't come knocking at my door, LOL.

Monica said...

I can understand the desire to earn money to buy things, however do not think that your time raising children does not count as time you invested into your family. But I get it, selling lemonade isn't going to buy you that "new skirt" you may want. There is nothing wrong for wanting to be paid for something you do well. It doesn't make you a capitalist whore, but a wage earner. No one has to click on the links if they don't want to. It in no way takes away from your writing. Good luck.

Jungle Mama said...

I am thrilled to read this post, as it seems I am experiencing the same transition as you with regards to starting earn some of the bread. I just went out and bought 80 euros worth of clothing and didn't feel one bit guilty about it! Not that I ever had an overwhelming since of guilt for making those purchases before, but as you say, the though would often cross my mind of whether or not my earning husband would approve. I also started my blog because I love to write and was pleasantly shocked at the community it created. I had expected our family to have formed some of that community, but instead they are the ones who rarely even let out a peep about the blog. So, it has grown even more for my own pleasure. I am not aware of how the BlogHer works or how you're earning money for it, but I will now hold higher respect for the writters whose blogs I cross who have this badge of honor. If I ever got good enough at writting to earn something for doing it, I would accept it without a second thought.

blooming desertpea said...

I don't like adds and I don't like overloaded blog pages because I feel that they distract from the essential thing and that's the post, the heart of the blog.

But having said that, I understand your point of view, that of having your own money. It was one of the reasons for me, even if a fringe one, to continue to work with children. I would never work full-time for the same reasons you specified but working gives me something that is solely mine, my own world so to speak.

I like your writing which is the reason I come back to your page every day and as long as the ads won't be flashing in my face, I probably won't even notice them ...

niobe said...

Interesting comment on the dynamics of a relationship where one partner doesn't have paid work. I wonder how other people negotiate the different roles. I wonder if you'll see subtle shifts in your own relationship. (or perhaps you've already seen them)

Lawyer Mama said...

Ads don't bother me at all. I've been thinking of sticking some on my own blog to see if they actually generate anything. I honestly don't really notice them much on most pages. After awhile I sort of tune them out. I say go for it.

Julie Pippert said...

SM, I'll be running BlogHer Ads starting this week too.

I like BlogHer ads because they allow me to be selective, and are considerate of the space they inhabit.

I've stipulated things not cool for my site. I feel the list probably wasn't complete, but that will probably be a learning curve.

Obviously I have no objection to ads. It is in fact my preferred way that bloggers earn.

One blogger, Jo, is starting a weekly "ad click" thing. So far, during my week's worth of thinking about that, it still sounds pretty cool.

I don't subscribe to that theory of blogger buckets.

I started my blog upfront to earn money. My husband suggested it, supportively. Along the way I rediscovered my love of writing my OWN STUFF under my OWN NAME. I've spent so many years developmental editing and ghosting, writing under constraints, etc. that I forgot, hey, I can write fairly well myself on occasion. Also along the way, I discovered a wonderful community that has become really important to me.

So I haven't done too well YET on the earning side...but I think that's okay. I was growing my skill and confidence, learning, etc. And gaining a great community. Now I'm ready to venture forth.

Good luck to you!

I also want to add that a commenter to Joy's post nailed my ONLY issue with earning: subterfuge. I don't like my trust violated.

I say honesty and upfrontness is key.

Who can dispute that we are providing a service, a skill? The fact is that some of us need to earn from it.

I am sure there are some who will criticize. Maybe even go. But I won't be one. You can count on me.

Suburban Oblivion said...

Also recently accepted, and harboring the same concerns. I finally decided to get over it. If I can make enough to cover my hosting fees, great. Anything above that is icing on the cake and will be stuck into a "Get me to BlogHer!" fund ;)

Beck said...

Hey, that's funny - I just applied to Blogher ads this morning. I figure if it can help me keep from having to work at the grocery store, great.

Sarah said...

SM, thanks for pointers to those discussions, it was news to me that anyone even worried about it. I had to agree with Dutch from Sweet Juniper in that comment thread on MetroDad....if it's a diary, maybe it is a little inappropriate. But if it is self-publishing, then ads are completely appropriate although your decisions, I think, will affect your reader's opinions. (Not whether you take them, but what ads you run, as it reflects your thinking somewhat...)

And I have thought of you, SM, as a self-published writer since very early in your blogging, maybe all but those first few weeks when you were kind of finding your voice still. Not a diarist at all.

Of course, my opinion on ads is somewhat irrelevant since not only do I mainly read through RSS, adblock keeps me from seeing them when I do go to a page. So, I rarely know who has them and who doesn't anyway. (And anyone who has a problem with ads, really should just block them. There's no reason you have to look at ads if you don't want too.)

Also, like Julie, I disagree with the "2 kinds of bloggers" theory, for one thing, it's a point of view that equates blogs only with personal, diary-type blogs when in fact there are many kinds of blogs started for many reasons; and the term itself comes from a non-personal sort of online publishing in the first place. That's like saying "all books are mysteries" or something. And even in more personal blogs there are many more motivations, I think.

Finally, I must bring you the sad news that books have contained ads on and off for a very long time. It's happened before and I'm sure it'll happen again. It always cracks me up to be reading some old paperback and hit the inserted cigarette ads....

Her Bad Mother said...

Well, you know how I feel about this, Sarah. SO all that I have to add is: BRAVO!

And, thank you. So well said.

Moobs said...

I don't have ads on my site. My blog is a personal expression and it would feel strange for that somehow to be sponsored. On the other hand I don't need the money and no doubt, if I did, I would overcome that scruple in a nanosecond. I'm a new reader so you are very unlikely to lose me just yet.

Ruth Dynamite said...

You just keep on writing, Sarah - ads or no ads. It's about you and your words.

Mom101 said...

If I may...

My two types of bloggers theory was simply posited to describe two basic types of mommybloggers (so to speak) and why they may or may not be comfortable with being called mommybloggers. It stemmed from last year's blogHer conference in which there were a lot of discussions whether the term was denigrating or aptly descriptive. Those who came here 'as mommies' to be a part of a mom community had no issues with it. Those who came here as writers felt it inherently limited their audience or lowered expectations of the quality of their writing. In no way was it meant to put down those who came here to find community, or to divide people by talent.

Even so, happy to be pulled into the discussion!

As for the ads, no one will stop reading you for the ads. That would be stupid and I sense that stupid people don't read you to begin with. What might be distracting however are flashing ads, music, or slow load times, and it's up to you to control those factors as you see fit.

Congrats on going pro. Heheh.

KC said...

Take the pie. I can't imagine you losing any readers for having Blogher ads! Writing is clearly your love and your talent, so why not?

As far as the marriage dynamic- I get this. I've always been the major contributor for our family, but it were the other way around, I would want my own source of income, no question.

Cheering you on, all the way.

Mary G said...

Wow! Look at the comment list. Well done, you.
For what I think, go to http://themsmysentiments.blogspot.com/2007/07/virginia-woolfs-room-of-ones-own.html

And I think you write good stuff. Very good stuff. And are getting better.

Emily said...

Dude -- seriously? People would criticize you for that? Man -- they clearly need something more to do with their time.

Oh, The Joys said...

This is totally unrelated, but I have a Blogrhet topic request...

I am wondering if someone would be willing to write about this evil thing. Anyone?

Kyla said...

I'd never stop reading because of a few ads. If I read your blog, it is because I am invested in you, in your writing, in your stories...a few ads could never flip the switch on that.

Redneck Mommy said...

Darlin, I never even notice ads on the sidebar unless they are the annoying pop up variety. Anything that slows down my page loading time annoys the hell out of me. I'm on DIALUP for crying out loud. I'm already being punished for living in the middle of nowhere.

As for you going pro...more power to you. I would never shun a worthy writer just because they tried to earn some honest money.

Good luck with it and let me know how successful you are.

Her Bad Mother said...

OTJ - Good topic suggestion!

Busy Mom said...

Not a thing in the world wrong with it. I don't quite get all the hoopla, anyway.